Phone: 800.558.3877
Fax: 781-784-4680
Display & Monitors
DJ & Lighting
Commercial Audio
Furniture & Mounts
Pro Audio
Consumer Electronics
Pro Video
Cables & Signal Distribution

About Us

With warehouses in Massachusetts and California, Shoreview has you covered.

Luke Furr:
508-623-1801 Cell: 781-626-3922
President of Shoreview. Started the business in 1989. Graduated from Northeastern University with a degree in Marketing. Grew up in North Carolina then moved to Hollywood Florida. A songwriter/musician, plays guitar and piano, as well as being an avid golf and tennis player. Luke has 3 children, but still can party with the best!
Lynn Snow:
Office Manager. Virtually runs the entire operation. Her responsibilities, besides keeping all systems under control, are to make sure Shoreview runs smoothly. From ordering all stock to maintaining customer orders and expediting. She over sees all operations for Shoreview. She is married to a singer/songwriter and has a son and a cat named Clooney. She is a total Parrothead...
Brandy MacMillan:
Marketing Manager. Brandy handles all of the marketing, advertising, design, website, email blasts, postcards & brochures, social media, EDI, etc. She is also our inside computer wizard...when there is a problem we just point.
Jeannine MacDowell
Jeannine has been in the industry for over 20 years. She knows the biz inside and out. Jeannine handles customer service, orders, availability, RMAs.
Michael Doran
Michael is part of our Customer Service & Order Entry Team as well as availability, etc. He is an avid sports nut if he is not playing Softball, Hockey or Basketball you can be sure he is somewhere watching it. If you need something, feel free to give him a call and he will be more than happy to help you.
Sharon White

Sharon is a member of our Customer Service and Order Entry Team. She enjoys hiking, kayaking, swimming, and just being outdoors. She also loves spending time with her kids and grandkids, as well as playing cards. 
She is happy to help you, so give her a call!

Cynthia Dowling
Cynthia works in the Accounting department, and is a great detective when there is a problem with your account. She loves the New England Patriots, so feel free to discuss stats with her when she calls you for a past due invoice. She never misses a game!
Michelle Fernandes
Michelle has been an accountant for 19 years and really enjoys working with numbers.  Her current responsibilities are reconciling the AP, AR, and Inventory accounts, completing the monthly bank reconciliation, paying the bills, commissions, and managing many vendors on the AP side.  The favorite part of her job is fielding Luke’s ad hoc panic requests...
Beth Pereira
Beth manages our pricing. She loves to travel, and as a former Air Force brat, began at a young age. She even managed to travel for her wedding, tying the knot in sunny Negril, Jamaica! If she's not at her desk, she must be on exotic beach somewhere.

Naomi Viglas
Naomi handles new accounts here at Shoreview. She loves interacting with customers and will make sure your set up with us will be a smooth and painless process. In her spare time, Naomi is an avid adventurer. She enjoys traveling, hiking, kayaking, sailing and anything involving the great outdoors.

Lauren Hill
Lauren joins Shoreview as our Customer Liaison.
With her engaging personality, passion for people and impeccable attention to detail, Lauren is guaranteed to bridge the gap between customer and company. When she’s not busy working or raising her two boys, Lauren loves to spend time with her Golden Retriever rescue on Cape Cod.

Rory Caponigro:
National Sales Manager covering New York City and New Jersey. Rory was a manager at Sam Ash for many years. He is an accomplished performer that gigs regularly in the NJ area. He is the quintessential “man on the road” You will see him regularly- guaranteed. He will make it work for you and for us…Rory is married, with 2 sons and 2 dogs.
Berl Shaffer
Cell: 206-850-1588 
Berl is our Pacific Northwest Regional Sales Manager.  He is handling Washington, Oregon, Utah, California, Idaho, Montana, Wyoming, Hawaii, Colorado, Nevada, and Alaska.  Berl has been the electronics industry for over 20 years.  From being buyer at Guitar Center for many years to being territory rep on the road.  Berl provides top notch customer service and believes in fast responses to all of your inquiries!  Berl is married and has a 7 year old son which keeps him very busy in his spare time. Berl is a musician and a major vinyl collector.  He hosts a record show twice a year. Hawaii is his family’s favorite get away.

Frank Maglio
Cell: 941-270-2114
Frank is our Southeast Regional Sales Manager covering the states of: Florida, Georgia, North Carolina and South Carolina. Throughout his 26 year career, Frank has developed longstanding relationships in the music industry and distribution channels of broadcast, export, contacting, production and retail. In 2014, Frank took home the “Music & Sound Retailer” award for “Representative of the Year”. Frank devotes his free time to his family - from cheering on his son who is a Varsity rower for “Sarasota Crew”, to getting out on the water and enjoying the great outdoors.

Brian Boyle
Cell: 214-632-6560
Brian is the Southwest Regional Sales Manager covering: Texas, Tennessee, Alabama, Louisiana, Mississippi, Arizona, New Mexico, Oklahoma, Arkansas. Brian has been in the CE business for 15 years working in a variety of positions including: Retail, Manufacturer Sales Rep, Direct Sales Rep, Sales Manager, and most recently, a Commercial Business Development Manager.  Brian is married and has 2 daughters, 2 dogs, and hopes to have a white picket fence someday.  During his free time, Brian enjoys golf, cooking & grilling, watching sports and spending time with family and friends.  Having lived in Dallas his whole life, he is a diehard fan of the Cowboys, Rangers, Mavericks and Stars.

Rob Karten
Cell: 267-294-8800
Rob is our Inside Sales Representative. He has been in the industry for over 25 years, getting his start at Sam Ash Music in his late teens, then working as a manufacturer representative for many notable Pro A/V manufacturers in NY Metro and ultimately Mid Atlantic Territory. He is an accomplished keyboard player with a background in classical piano performance, jazz organ and synthesizer programming.  Rob gigs regularly throughout PA, DE, NY State and NJ, playing weddings, clubs and casinos. He is always striving to create a pleasant experience through his service, customer care and sense of urgency. Rob has one teenage son, who is already bigger and taller than him.

Paul Altmeyer
Cell: 617-202-8519
Paul is our Northeast Regional Sales Manager.  He covers Massachusetts, Connecticut, Rhode Island, Maine, Vermont, New Hampshire, and also upstate New York.  Paul has a long background as a freelance videographer, and has also worked as a statistician on remote broadcast events. He has also worked in media sales, spending ten years at the New England Sports Network. Paul is a proponent of providing stellar customer service and will always respond quickly to any inquiry.

Don Riegle
Cell: 740-727-0652
Don is our Midwest Regional Sales Manager covering Ohio, N. Dakota, S. Dakota, Nebraska, Kansas, Minnesota, Iowa, Missouri, Wisconsin, Illinois, Michigan, Indiana and Kentucky. He's an industry vet for the central region and brings a production and business background to our customers as a former video editor, dealer, and channel manager. His background includes production work at Disney, and sales management positions at leading dealerships and key vendors. He's a passionate technology evangelist across his 20 plus career in digital media. He describes himself as the kid that ran the AV systems in school, became an Amiga fanatic in college and was predestined to a business career in digital media. He's married with two teenagers, 4 dogs, and a double-digit motorcycle collection living by the Ohio River near Cincinnati.

Nick Pace
Nick has been with Shoreview since August 2009. He started as a picker/packer and is now our Warehouse Manager. If you need any help with a order/shipment, this is the guy to talk to!
Nick currently lives nearby with his wife and 2 children.

Shoreview Distribution has been around since 1989. We started as a manufacturers rep company in the Northeast representing Sony, TC Electronics, Hafler, Pinnacle Systems, Nova, etc…

Our philosophy with both companies is simple: "SENSE OF URGENCY". Before I was a rep or a distributor, I was a salesman at a dealership. One thing I loved was when a rep or distributor got back to me immediately. The response timing is critical. I believe this shines through with everything we do. From emailing information to expediting orders, we know if we are in front of the customer, with a fast response, we will be remembered.

Our staff is comprised of many great people that have been in the industry from many different degrees. From studio owners, graduates from engineering schools, MI salesmen, rock stars, to musician and songwriters.

This means we are all equipment junkies that not only know equipment, but use it. This helps with application- oriented selling. So ask the questions…Our response will not only be knowledge-based but it will have a sense of urgency associated with it and hopefully a little humor…

Thank you!

Luke Furr (musician/songwriter)
Shoreview Distribution, Inc